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![[HERO] Bad Audio is a Self-Respect Problem](https://cdn.marblism.com/209bJ4k2QWz.webp)
![[HERO] Bad Audio is a Self-Respect Problem](https://cdn.marblism.com/209bJ4k2QWz.webp)
Bad Audio is a Self-Respect Problem
Listen... I've avoided this topic like the plague. Because it feels obvious. It feels like something I shouldn't have to say out loud. But apparently, I do. So here it is: Bad audio isn't a technical problem. It's a self-respect problem. And if that stings a little? Good. Sit with it. Because every time you hit publish on an episode that sounds like you recorded it inside a washing machine, you're telling your audience exactly what you think of them. And yourself. The Preach
Freddy Cruz
Jan 235 min read
![[HERO] Your Corporate Podcast is Too Corporate and Your Employees are Afraid to Tell You (Let](https://cdn.marblism.com/2yia3bjI7hp.webp)
![[HERO] Your Corporate Podcast is Too Corporate and Your Employees are Afraid to Tell You (Let](https://cdn.marblism.com/2yia3bjI7hp.webp)
Your Corporate Podcast is Too Corporate and Your Employees are Afraid to Tell You (Let's Fix That)
Let's just rip the band-aid off. Your corporate podcast sounds like a press release someone accidentally hit "record" on. Your employees know it. Your listeners know it. The analytics definitely know it. But nobody's saying anything because... well, you're the boss. Or the CMO. Or whoever greenlit the budget for this thing. So here we are. You've got a podcast that technically exists, checks the "content marketing" box, and sounds exactly like every other sterile, jargon-fill
Freddy Cruz
Jan 215 min read
![[HERO] The FedEx Blackjack Strategy for Your Podcast](https://cdn.marblism.com/-1K9u3eOTHg.webp)
![[HERO] The FedEx Blackjack Strategy for Your Podcast](https://cdn.marblism.com/-1K9u3eOTHg.webp)
The FedEx Blackjack Strategy for Your Podcast
The Night Fred Smith Bet Everything It's 1974. FedEx is bleeding out. The Arab Oil Embargo has aviation fuel prices through the roof. The company Fred Smith built from scratch is hemorrhaging a million dollars a month. Investors? They've slammed every door in his face. General Dynamics told him to kick rocks. And now he's staring at the company's bank account: $5,000. That's it. That's the whole empire. Five grand won't even cover the fuel bill to keep the planes in the air
Freddy Cruz
Jan 205 min read
![[HERO] Stop Letting People Lie to You About Consistency (Here](https://cdn.marblism.com/EKcbT_ICppW.webp)
![[HERO] Stop Letting People Lie to You About Consistency (Here](https://cdn.marblism.com/EKcbT_ICppW.webp)
Stop Letting People Lie to You About Consistency (Here's What Actually Works)
You've heard it a thousand times. "Just be consistent." "Show up every week." "The algorithm rewards consistency." And look, I get it. It sounds right. It feels right. There's something comforting about the idea that if you just keep posting, keep publishing, keep grinding... eventually, the podcast gods will smile upon you. But here's the thing nobody wants to say out loud: consistency without strategy is just organized failure. You're not building a media asset. You're bui
Freddy Cruz
Jan 204 min read


The kids want to hear your podcast.
Like, really. They do. Gen Z falls right behind millennials as the second largest podcast listening generation. The generation born...
itsfreddycruz
May 22, 20241 min read


Five tools for the scrappy podcast host
As a podcast host, you're always on the lookout for tools and resources to help streamline your workflow and take your show to the next...
itsfreddycruz
May 12, 20241 min read


My worst job ever
This is me, fresh out of high school during the mid-90s, washing machine parts for my mom's employer. I think they were for oil rigs. Who...
itsfreddycruz
May 7, 20241 min read


I never planned for any of this
Never say never, I suppose. In the spring of 2022, I humbled myself. And when I say “humbled myself,” I REALLY humbled myself. I applied...
itsfreddycruz
May 5, 20242 min read


We're not old, their way of thinking is
What if Ray never cooked his first burger? What if Vera never designed her first dress? What if Julia never wrote her first cookbook?...
itsfreddycruz
Apr 30, 20241 min read


The future of communications
Never before in history has it been easier to share our stories with the world. Yet most of us never will. But those who do—and choose...
itsfreddycruz
Apr 28, 20242 min read


Fire them
If your employer has ever done any of the following: -Said you’re overpaid -Guaranteed you’ll never get a raise -Constantly reminded you...
itsfreddycruz
Apr 21, 20241 min read


Just start already!
Seriously. Do it. Go. Chop chop. S-T-A-R-T. Launch the podcast. Send the pitch. Record the video. Press publish on the blog. Etcetera....
itsfreddycruz
Apr 16, 20241 min read


A tale of two Teslas.
One morning, I went for a jog and about halfway through my four miler, a lady in a white Tesla honked at me and made a gesture I could on...
itsfreddycruz
Apr 14, 20241 min read


Why nobody listens to your podcast
Perhaps the biggest hindrance to your podcast growth is actually not that big. It's small talk. Seriously, cut the chatter at the...
itsfreddycruz
Apr 9, 20241 min read


Just. Keep. Going.
What do you do when it feels like you have no gas left in the proverbial tank? You make like my daughter Angelina and leave it all on the...
itsfreddycruz
Apr 3, 20241 min read


The real reason why podcasters give up too early
People hate indifference. That's because it's the actual opposite of love. At least you know what you're getting when you encounter hate....
itsfreddycruz
Apr 1, 20241 min read


Do something about 'just' doing something
It's not right to be just. Let me explain. In episode one of Everything Why, Mike Martin made an excellent point about how some of...
itsfreddycruz
Mar 25, 20241 min read


The power of hard things
An ear changed her life. For Dr. Angela Sturm, it’s the famous story about sitting in on a surgery and watching the doctor (who’d...
itsfreddycruz
Mar 22, 20242 min read


Make pain your ally
When was the last time you pushed through the pain? I'll go first. Most of 2016. During the span of eight weeks, my grandmother died of...
itsfreddycruz
Mar 12, 20241 min read


Wabi-sabi!
I once spoke with author Gary Lippman book We Loved the World But Could Not Stay. The book itself is quite impressive. He wrote THREE...
itsfreddycruz
Dec 12, 20222 min read
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